People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical - and often amusing - common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.
I find his method "The trunk test" rather useful and entertaining:
I find his method "The trunk test" rather useful and entertaining:
step 1 - choose a page anywhere in the site at random, and print it
step 2 - hold it at arm´s length or squint so you can't really study it
step 3 - As quickly as possible try to find: site ID, page name, sections/ subsections, navigation, search...
Although our designed youcanplan site already looked visually clear, it missed another important web function - call to action and feedback. By making the site ID/ brand stronger, changing the strap line and adding calls to action, I hope visitors find the site more clear and user friendly.
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